Michael Fasciano is a seasoned marketing professional with expertise at the intersection of brand, product, strategy, content, and growth. He offers experience in customer & market insights, positioning, messaging, creative strategy, demand-gen, go-to-market and sales enablement.
Michael started in the agency world, working as a VP of Connections Strategy and Content for Digitas and MediaCom. In this capacity he worked with a diverse set of brands to inspire media-fueled creativity and foster more meaningful customer relationships with connected brands. Clients included American Express, L'Oreal, Delta, Lego, NBC, Samsung, BMW, AstraZeneca and Uniqlo. Most recently, Michael has led brand, product and content marketing teams with IBM, Goldman Sachs, Mastercard and Broadridge.
Outside of marketing, Michael is an advisor to Team Heart Rwanda, a medical non-profit affiliated with Harvard Medical School. He also sits on the board of Cesta Collective, a sustainable D2C brand. Michael’s work has focused on helping business and technology companies build brands with purpose and connectivity. He holds a BA from Columbia University, as well as an MBA from Babson Graduate School of Business. He has taught storytelling at The Maine Media Workshops in Rockport, ME and is a founding editor of FrontrunnerMagazine.com.
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