Marilyn Barefoot, of “Breaking Brave”
Marilyn Barefoot, a marketing industry veteran, hosts the “Breaking Brave” podcast and designs innovation workshops for leading firms. As a business leader, speaker and advisor, Marilyn Barefoot has partnered with a wide variety of organizations around creativity, innovation and problem solving of all types. Marilyn founded Square Peg, a full-service communications agency with clients that include Coca-Cola, Microsoft, Nike and 20th Century Fox.
Marketing Growth Conversation: Stephen Hunton of Mahalo Hill Country
Stephen Hunton is a builder and storyteller with over 20-years’ experience in agency and corporate marketing roles. He’s passionate about social and building connections with audiences through creative content, social listening and brand activations. Most recently, Stephen led the social marketing discipline at IBM.
Marketing Growth Conversation: Matt McCue of The Creative Factor
Matt McCue is Founder and Editor of The Creative Factor, a publication and content studio focused on leading creatives and the creative profession today. The team’s focus is on the minds and methods shaping craft, careers and culture. Matt has worked as a writer and content leader for publications that include Fortune, Fast Company, ESPN, Wall Street Journal (to name a few), and he led content on the brand side for companies that include Adobe, Xerox and Industry Dive.
MGC Look-Back: 8 Ways Marketers are Realizing Growth
Marketing as a profession is about driving growth for business and organizations. Great marketing leaders go further, also prioritizing growth for teams and careers. This is the simple idea that led to Season 1 of the podcast, "Marketing Growth Conversations." If you’re just jumping in, here are the top insights from each episode, unveiling 8 compelling ways marketers are finding success and driving growth.
Marketing Growth Conversation: Landon Nguyen of Andresen Digital
Having worked across many agency models, Landon offers that the advantage of boutiques is an ability to operate in stealth mode, moving at the speed of culture, or how a SWAT team or ninja might approach a challenge.
Marketing Growth Conversation: Alyse Schwartz of Digitas
Alyse has worked with some of the most recognizable accounts in the world including Coca-Cola, Delta Air Lines, L'Oreal, Verizon Wireless, BlackRock and FIS. Alyse is also a certified executive coach and has deep experience building powerful leadership teams.
Marketing Growth Conversation: Chris Gillespie of Fenwick Media
Chris Gillespie is founder and CEO of Fenwick Media, a studio for uncommonly clear writing and design – backed by research. Chris began his career in sales and marketing at B2B and technology companies, such as AT&T and Marketo. He’s a unique mix of business strategist, creative writer and entrepreneur.
Marketing Growth Conversation: Jeffrey Pease of Message Mechanics
Is a long, boring brand message stunting your growth? Jeffrey Pease is an expert in cutting your brand messaging down to grow your business up. He founded Message Mechanics to help businesses simplify their positioning to drive growth.
Marketing Growth Conversation: Zach Rozga of Thece
Zach Rozga is founder and CEO of Thece, a streaming platform for the Gen Z gaming community. Zach is a serial entrepreneur and marketing veteran who observed during COVID that media behaviors were changing and accelerating – and that Gen Z and gaming was maturing as a massive opportunity for relationship building and marketers.
Marketing Growth Conversation: Matt Cross, Knotch
In conversation with Matt Cross, we discuss how marketers should navigate testing new tools and workflows, (such as ChatGPT, Descript, PathwayIQ, etc) in a way that maintains quality, while also embracing the opportunities to save time, increase productivity and try structured tests around performance.
Marketing Growth Conversation: Zach of Foster Brands
Zach Foster recently joined the pod to discuss trends in brand strategy, building flexible A-teams of marketers, modern approaches to research and more. Zach is founder of Foster Brand Strategy, a strategic collective helping brands and agencies use agile research and insights to shape brand strategy that sticks.
Marketing Growth Conversation: David Brown of Knotch
David Brown is SVP and Head of Strategy at Knotch, a content intelligence platform, consultancy, and community. During our discussion, David and I touch on the idea of strategy as a catalyst and guide for content marketing growth.
On hiring brand content marketers and building a great team
A recent Q&A interview exploring building content marketing teams, hiring great content marketers and where the future of content is going.
Five ways tech is supporting climate and sustainability
I’ve recently committed myself to becoming more informed and involved in climate by completing the Terra.Do 12-week sustainability fellowship. Here are five ways in which I’m seeing tech and sustainability finding common cause.
Reconnecting through storytelling, outreach & value
Checking in with connections and expanding your network is essential to growth and opportunity. While I've networked well through my career, approaching it recently in a focused manner has shed new light for me.
Resetting with inspiration, reflection & storytelling
Much of my re-set has been comprised of inspiration, reflection, and storytelling. Here are the highlights.
Opening up to possibilities: Reset, Reconnect, Relaunch
Yep. My role was also affected by the downturn too. It’s sparked a growth journey for me that has required intentionality. Here’s how I’ve approached embracing change.