Guiding Greatness

CHALLENGE & INSIGHT:  Delta sought to connect to the performance mindset of a new generation of business travelers by aligning with the NCAA Basketball tournament.

SOLUTION:  In partnership with CBS Sports, we produced a series of 6 college coach profiles to drive engagement and high-impact media experiences around the iconic NCAA basketball tournament.

RESULTS: 1.6 million+ views on YouTube, above benchmark engagement on CBS homepage and digital syndication plan.