IBM Consulting Brand

CHALLENGE:  Reposition IBM Services and the remaining Global Business Services unit, following the spinoff of the Global Technology Services business unit. Prioritize the business consulting opportunity.

INSIGHT: For leaders of modern businesses who are navigating change, complexity and transformation; to go far and fast, they cannot go alone. “Accelerate Together” became the core ethos of the IBM Consulting brand platform, which focused on the values of Acceleration, Openness and Commitment.

SOLUTION:  Formed cross-functional team, executive steering committee and synthesized research inputs across interviews, market research, competitive and more. Developed positioning, brand identity, architecture, narrative, hero video, communications, employee enablement, 360 launch, paid media, social media, website and more.

Anthem video delivered high energy brand story for use during announcement, events, website, digital media and more.