Uncomfortable Interviews

CHALLENGE:  NBC sought to launch its new comedy streaming platform, Seeso.  To drive acquisition of subscribers, our content marketing strategy focused on showcasing the comedian talent behind the new original programming exclusively featured on the platform.

INSIGHT & SOLUTION:  In the world of comedy, the most insightful and funny material often comes from discomfort and tension.  To showcase the new talent behind Seeso’s originals we launched a branded content series, “Uncomfortable Interviews”. We partnered with Splitsider, a leading blog in the comedy space and co-created the interview-based webseries with a host and lineup of Seeso guests.

RESULTS:  Awareness with high value target, 500k+ views, subscription